The Everybody Brands podcast helps people build brands and organizations that inspire people to listen, trust, and take action. Insights for clarity in communications, culture, and purpose to help leaders grow brands that people love. Hosted by Brian Sooy — Agency owner, Brand Advisor, Author, and StoryBrand Certified Guide.
Be Positive. We will choose our words well, for they will motivate people to follow, donate, advocate, and believe in our cause. Optimism is a better motivator than pessimism. Internally and externally, stakeholders will respond to positive messages with a positive response. A positive experience leads to deeper motivation and more engagement. Being positive affects everyone’s perceptions.
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