The Everybody Brands podcast helps people build brands and organizations that inspire people to listen, trust, and take action. Insights for clarity in communications, culture, and purpose to help leaders grow brands that people love. Hosted by Brian Sooy — Agency owner, Brand Advisor, Author, and StoryBrand Certified Guide.
Does your brand inspire and engage people? Why not? If your vision and values aren’t clear and communicated at every touch point, people forget why your brand matters.
The Clarity Principles are for people focused on growing their company with a culture that attracts and retains customers and talent. The 12 principles of the Clarity Credo are essential values to help you align purpose, communications, relationships, and leadership.
In this episode, we talk about the four dimensions of communications and culture and explore how the 12 principles help you nurture a brand and culture that inspires people.
“Upholding our brand truths is everybody’s responsibility. If we’re
not aware of what our brand represents and if we don’t communicate it
clearly, people will fill in the gaps with what they believe—whether
it’s true or not.”
To download the free Clarity Credo poster mentioned in this episode, subscribe at Aespire.com.
Read the original transcript of this episode at blog. Aespire.com
Trust is a brand asset for which every employee, from the CEO to the front-line team, is responsible. Every interaction is an opportunity to build relationships and nurture trust. In this episode, I explore how being trustworthy impacts major brands like Facebook and Marriot, and how trust will help your organization grow by being more appealing to employees and customers.
Your brand embodies the purpose, mission, values, vision, message, and impact of the organization. Leave one out and people fill the gap with what they want to believe. Are you willing to risk that?
What defines a Difference Maker? What are the qualities of a Difference Maker? Discover the four dimensions of communication and culture to amplify your voice, deepen knowledge, and expand your impact in the difference you want to make as a business owner or as a nonprofit.
Brian Sooy and Marty Neumeier discuss “The Brand Flip,” a whiteboard overview of how customers now run companies. The Brand Flip defines how your customers influence (and own) your brand. As often as brand managers and communications like to think a brand is all about an organization (it's not), Marty's insights and experience prove we have a long way to go in truly understanding the discipline of brand management.
Let’s cut to the chase: if your communication initiatives don’t directly align with the objectives or focus from your strategic plan, you’re merely doing busy work. You’re in possession of a to-do list disguised as strategic communications. If you are a smart individual who wants to make the best use of your time and limited resources to help your organization communicate, raise awareness, and increase revenue, you can apply these three rules for converting strategy into action.
In this interview, Todd and Brian Sooy talk about impact, why a manifesto is more compelling than a mission or vision statement, and how empathy for your audience helps you connect most effectively with those you're creating for. Visit causemanifesto.com for more resources and content like this.
Be Courageous. We will dream big dreams, and have the courage to change and adapt in order to make our vision a reality. Courage may require that you step into the unknown. It may require difficult conversations. It will require that you find a way to overcome whatever fear is preventing you from taking the next step.
Be Powerful. We will believe our cause is meaningful, and act in the belief that it has the power to change the world. Power comes from strength: a courageous and engaged board; a confident and competent leader; a clearly articulated purpose; and a mission embodied by the character, culture, and voice of the organization.
Be Positive. We will choose our words well, for they will motivate people to follow, donate, advocate, and believe in our cause. Optimism is a better motivator than pessimism. Internally and externally, stakeholders will respond to positive messages with a positive response.
Be Trustworthy. We will seek accountability and transparency, acting and speaking in a manner consistent with our values, character, and culture. Clarity — the principle of clear and focused communication — can only be achieved when an organization makes its communications choices from the perspective of mission-driven design. Its purpose, culture, character, and voice must be unified in support of the cause.